Building Emotional Connections

Understanding how to create an emotional connection between client and brand is the secret to winning loyalty from customers, increasing revenue and ensuring positive reviews. At Parade it is our mission to help our clients (and their teams) understand how to build these connections and, by doing so, grow the success of their business.
 
Your team is your greatest asset – and they are out there every day representing your brand. We strongly believe that, by investing in your team’s skills, you are investing in the future of your business.
 
We work with a variety of clients, from luxury brands to grab & go – and every client has the same goal: to empower their teams to take even better care of their customers. We know for a fact that:
 
>> If a customer feels an emotional connection with a brand they are less likely to post a negative reviewª

>> If a customer feels a brand really cares about them they will stay loyal for longerº

So here are a few questions for you:
>> Do your teams know how what great experience feels like? Have they ever experienced it for themselves? 
>> Do your teams have the tools required to build strong emotional connections within your business?
>> Are your teams inspired to build those connections with your highest value audience?
 
If the answer to any of the above is “no”, get in touch today so we can discuss how we can help to change that.

#training #traininganddevelopment #guestexperience #luxuryhospitality #learning #hospitalitytraining #emotionalconnections #luxurybrands #business #team #success

ªMagids, Zorfas, Leemon - Harvard Business Review, November 2015
ºWunderman’s study - “Wantedness”