We’re passionate about delivering exceptional guest experience.
Our ethos is simple – we believe every customer should be treated as a valued guest and we equip teams with the understanding, tools & processes to ensure this happens, every time.
Our background in luxury hospitality, events & travel informs our approach, tailored to help any business deliver a five-star client experience.
OUR FOUNDERS
Anna Davey & Andrew Wolmark founded Parade to raise the bar for exceptional guest experience. They have spent their careers working with UHNWIs and businesses servicing the luxury audience and have a deep understanding of how to build an impactful guest experience that resonates with this hard-to-please group.
Meet Anna
Anna has spent her career perfecting how to deliver true luxury and executing one-of-a-kind experiences for luxury brands and UHNWIs.
Before co-founding Parade Anna was Global Head of Quintessentially’s agency business, overseeing 7 offices delivering events, travel experiences & strategy projects for private & corporate clients. Previously Director of Events for the legendary private members’ club Annabel’s, and also Mark’s Club, Harry’s Bar & George, MD of The Admirable Crichton, Los Angeles and Events Manager at The Savoy.
Anna has led projects & teams delivering event concierge for luxury brands, destination weddings for UHNWIs, business strategy for hospitality ventures and large-scale event production.
Meet Andrew
With over 30 years in luxury hospitality, Andrew has travelled the globe as an expert on guest experience, regularly featuring in the media & speaking at industry events. He is also the creator of Tipps, the mystery guest platform.
Previously CXO at Quintessentially, Founder & CEO at Tipps App, The Hospitality Doctor & OPM Events Agency, Event Project Manager at Caprice Holdings, Membership Manager at Roppongi Hills Club and various roles in hotels, private members’ clubs & restaurants.
CLIENT TESTIMONIALS
“You have helped to create some of the most memorable moments in our history. Your attention to detail, care to understand our exact brief and your exquisite taste has made the whole process an absolute joy. Bravo! ”
Private Client
“Absolutely incredible! Everything was perfection. Thank you to all the team for making this event fabulous! Our guests LOVED it!”
Press Team, Luxury Brand
“We are sure you do the best events in the world. We have received the best feedback from all the guests – the clients were so surprised and delighted by your organisation… it was exceptional.”
Global Events Team, Luxury Brand
CONTACT US.
hello@weareparade.com